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Alcohol

Alcohol is the most commonly used addictive substance in Wisconsin.

Frequently asked questions

Expand each section to find the answers to common questions about alcohol.

Alcohol is a central nervous system depressant. This means that it is a drug that slows down brain activity. It can change your mood, behavior, and self-control. It can cause problems with memory and thinking clearly. Alcohol can also affect your coordination and physical control.

Alcohol also has effects on the other organs in your body. For example, it can raise your blood pressure and heart rate. If you drink too much at once, it could make you throw up.

Alcohol's effects vary from person to person, depending on a variety of factors, including:

  • How much you drank.
  • How quickly you drank it.
  • The amount of food you ate before drinking.
  • Your age.
  • Your sex.
  • Your race or ethnicity.
  • Your physical condition.
  • Whether or not you have a family history of alcohol problems.

It’s no secret that drinking alcohol can affect your health. But did you know it can increase your risk for cancer? At least seven different types of cancer are connected to drinking:

  • Breast
  • Colorectal
  • Esophagus (Squamous cell carcinoma)
  • Liver
  • Mouth
  • Throat
  • Voice box (Larynx cancer)

The Wisconsin Cancer Collaborative has more information about the connection between alcohol and cancer.

  • For most women, moderate drinking is no more than one standard drink a day.
  • For most men, moderate drinking is no more than two standard drinks a day.

Even though moderate drinking may be safe for many people, there are still risks. Moderate drinking can raise the risk of death from certain cancers and heart diseases.

Your drinking habits become the drinking habits of the kids in your life. Kids start having opinions about drinking alcohol as early as age 8—partly based on what they see adults doing. So think about your drinking habits, and how you can model healthy choices for kids. Learn how you can lead by example when it comes to alcohol use.

Excessive drinking includes binge drinking and heavy alcohol use:

  • Binge drinking - Drinking so much alcohol at once that there is 0.08% or more alcohol in your blood. For most men, this means drinking five or more standard drinks within a few hours. For most women, this means drinking four or more standard drinks within a few hours.
  • Heavy alcohol use - Having more than four standard drinks in one day for men or more than three standard drinks in one day for women.

Excessive drinking can harm your health. Binge drinking raises your risk of injuries, car crashes, and alcohol poisoning. It can also put you at risk of being violent or experiencing violence.

Heavy alcohol use for a long time can cause:

It can also cause problems at home, work, and with friends and family. Treatment can help. Call 211 for support from the Wisconsin Addiction Recovery Helpline.

Your drinking habits become the drinking habits of the kids in your life. Kids start having opinions about drinking alcohol as early as age 8—partly based on what they see adults doing. So think about your drinking habits, and how you can model healthy choices for kids. Learn how you can lead by example when it comes to alcohol use.

A standard drink is equal to 14 grams (0.6 ounces) of pure alcohol. This amount of pure alcohol is often found in:

  • 12 ounces of beer (5% alcohol content).
  • 8 ounces of malt liquor (7% alcohol content).
  • 5 ounces of wine (12% alcohol content).
  • 1.5 ounces or a “shot” of 80-proof (40% alcohol content) distilled spirits or liquor (gin, rum, vodka, whiskey).

Standard drink sizes can be helpful for following health guidelines. They may not equate to how much you're served though. A mixed drink, for example, can include one, two, or more stand drinks. The type of spirit and recipe can make the drink much more than one standard drink.

How much alcohol is really in your drink? Use this calculator from the National Institute on Alcohol Abuse and Alcoholism.

You shouldn't drink alcohol at all if:

If you're not sure if it is safe for you to drink alcohol, talk to your health care provider.

A helpful first step is to look at your drinking habits. The Centers for Disease Control and Prevention has an alcohol screening tool: Check Your Drinking. Make a Plan to Drink Less.

These tips can also help you drink less:

  • Avoid the stronger stuff - Choose drinks that are lower in alcohol. Try lighter beers under 4% alcohol by volume. You can also swap some or all your drinks for alcohol-free versions.
  • Beat boredom - Find something fun to do, especially if drinking helps you deal with boredom or stress. Try exercising, cleaning, or doing a new hobby instead.
  • Change up your social plans - See your friends without going for drinks. Watch a film, meet for breakfast or coffee, go for a walk, or find another fun activity.
  • Decline a round - Don't feel required to join in a round of drinks, even if someone else buys. You can always have one next time.
  • Only wine while you dine - Cut down on how much you drink by having your first drink with your meal. Avoid drinking before, during, and after your meal.
  • Set a drinking budget - Have a budget to limit how much alcohol you buy. If you go out, take exact cash, or set a spending alert on your credit or debit card.

Learn why drinking less alcohol can help you be your best.

By the numbers

Select an option below for the latest data on alcohol use in Wisconsin.


Prevent underage drinking

Small Talks is our effort to reduce how many kids drink alcohol before age 21. We encourage adults to regularly chat with kids about the dangers of underage drinking.

Learn more about Small Talks

Small talks logo

Driver sober or get pulled over

Drunk driving is one of the most deadly crimes in the state. Wisconsin's TwinStunts freestyle stunt team wants you to know it's never safe to drive (or ride) after drinking. Watch the video below.

Get the free Drive Sober app from the Wisconsin Department of Transportation. It helps you choose a driver, find a ride, and more.


Alcohol awareness social media shareables

Select a theme below to see social media shareables on the topic.

Instructions

  • Download/save the image to your device.
  • Upload the image to your social page.
  • Use the text below the image to complete the post.

Harms post 1 (Download harms post 1 image)

One person in Wisconsin dies or is injured every three hours from alcohol-impaired driving

The proof of alcohol's impact on our health and safety is in the numbers. Numbers like this: One Wisconsinite dies or is injured every three hours from alcohol-impaired driving. Never drive after drinking alcohol. #ProofIsInTheNumbers #DriveSoberOrGetPulledOver #Alcohol

NOT FOR POST: The source of the data for this post is an analysis done by the Wisconsin Alcohol Policy Project using the Wisconsin Traffic Operations and Safety Laboratory DT400 database.


Harms post 2 (Download the image for harms post 2)

23,000 OWI convictions in Wisconsin in 2022

The proof of alcohol's impact on our health and safety is in the numbers. Numbers like this: There were nearly 23,000 OWI convictions in Wisconsin in 2022, the latest year for which data is available. That's more than the number of seats available in Fiserv Forum, home of the Milwaukee Bucks. Never drive after drinking alcohol. #ProofIsInTheNumbers #DriverSoberOrGetPulledOver #Alcohol

NOT FOR THE POST: The source of the data for this post is the Wisconsin Department of Transportation.


Harms post 3

More than 178,000 people die from excessive alcohol use in the U.S. each year. That's enough people to fill American Family Field 4 times.
More than 178,000 people die from excessive alcohol use in the U.S. each year. That's enough people to fill Camp Randall Stadium 2 times.
More than 178,000 people die from excessive alcohol use in the U.S. each year. That's enough people to fill Lambeau Field 2 times

Picture it: (insert the venue name in the image you use - American Family Field/Camp Randall Stadium/Lambeau Field) filled (insert 2 or 4) times with people. That's how many people die each year across the country because of excessive alcohol use. That's too many of our family members, friends, and neighbors. For help cutting down or quitting drinking alcohol, go to: https://www.dhs.wisconsin.gov/alcohol/index.htm #ProofIsInTheNumbers #Alcohol

NOT FOR THE POST: The source of the data for this post is the Northwest Prevention Technology Transfer Center Network.

Instructions

  • Download/save the image to your device.
  • Upload the image to your social page.
  • Use the text below the image to complete the post.

Policy post 1 (Download the image for policy post 1)

Communities performing alcohol age compliance checks decrease the risk of teens experiencing car crashes, assaults, and violence from drinking

Minimum legal drinking age compliance checks reduce underage drinking and the health and safety impacts of drinking alcohol before age 21. Learn how to plan, develop, and conduct these checks in your community: https://www.mcw.edu/departments/comprehensive-injury-center/wi-alcohol-policy-project/compliance-and-enforcement/alcohol-age-compliance-checks-aacc #Alcohol

Instructions

  • Download/save the image to your device.
  • Upload the image to your social page.
  • Use the text below the image to complete the post.

Opioid epidemic post 1 (Download the image for opioid epidemic post 1)

A lethal mix: alcohol and opioids

Mixing alcohol and opioids can be lethal. Don't drink if you're taking a prescription pain reliever. #DoseOfRealityWI #Alcohol #Opioids

Instructions

  • Download/save the image to your device.
  • Upload the image to your social page.
  • Use the text below the image to complete the post.

Cancer post 1 (Download the image for cancer post 1)

Nearly 15 percent of breast cancer deaths among U.S. women are linked to alcohol consumption

Here's a reason for women to rethink how much alcohol they drink: Drinking even small amounts of alcohol is linked with an increased risk of breast cancer. Alcohol can raise estrogen levels in the body, which may explain some of the increased risk. Avoiding or cutting back on alcohol may be an important way for many women to lower their risk of breast cancer. #Cancer #Alcohol

NOT FOR THE POST: The source of the data for this post is the Northwest Prevention Technology Transfer Center Network. This post is based on information from the American Cancer Society.


Cancer post 2 (Download the image for cancer post 2)

Alcohol is linked to 7 types of cancer

Cancers linked to drinking alcohol are common in our state. Why? Because Wisconsin has high rates of heavy drinking and binge drinking. With the culture of excessive drinking in Wisconsin, it's important to know about the connection between alcohol and cancer. Together, working with the Wisconsin Cancer Collaborative, we can change our views on alcohol and reduce the cancer burden in Wisconsin: https://wicancer.org/programs/alcohol-and-cancer/ #Cancer #Alcohol

NOT FOR THE POST: This post is based on information from the Wisconsin Cancer Collaborative.

Last revised May 1, 2024